ALDI
The first of the year is all about fresh starts, starting with fresh, organic food from ALDI. We created this series to elevate the brand perception of ALDI as well reinforce the association of the brand with a wealth of premium, organic ingredients. Online videos appeared as across all digital channels including contextual preroll, IG and FB posts/stories, banners and CRM.
FROM THIS TO THAT
The myth is that premium products, organics and imports are nowhere to be seen in the aisles of an Aldi. We captured the playful spirit of reimagined ‘Aha Moments” that might come when debunking this myth.